Make care easier to reach
NoviMedicine started with a consumer-first view of telemedicine before virtual care was familiar.
Our story
Digital Medicine / 2012
NoviMedicine
Founded by brothers Dr. Joshua Spanogle and Seth Spanogle, NoviMedicine was an early entrant in consumer-focused telemedicine.
Newport Beach to Los Angeles to Boston to Florida
Founders
Dr. Joshua Spanogle and Seth Spanogle
Seth developed the technology, while Dr. Joshua Spanogle brought dermatology expertise to a more accessible, direct, and consumer-focused care experience.
History
Four cities. One startup journey.
NoviMedicine began in Newport Beach and was incubated by Rock Health as an early consumer telemedicine startup. Operations did not take hold, but the work became a meaningful chapter in building, learning, and growing.
01
Started in Newport Beach
02
Built the NoviMedicine technology
03
Incubated by Rock Health
04
Closed in Florida, beginning the next chapter
What moved us
Build around real people
The experience centered on simple access, plain language, and a direct path from question to care.
Move quickly, learn quickly
The startup journey brought the real lessons of taking an idea from technology and clinical expertise toward the market.
Media archive
Health 2.0 interview
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